The Process

How it works, what’s included, and what to expect

The Web Design Process
A Walk Through Production

By following an outlined process, each web design project is set up to go smoothly and meet expected deadlines. With research and planning implemented on the front end of the project, your website design will be more informed and meet your desired expectations. By following an outline for development and launch, your project won’t miss crucial steps.

The following is an outline of our website design process.

01 | Discovery

Each project begins with the discovery of identifying measurable key outcomes, or goals of your business’s website. This includes target audience, your message, and what you want your website to achieve.

02 | Project Scope

Your project is planned in detail to develop a timeline of delivery. Sitemaps, navigation, and call to actions are examples of what is included at this stage in order to prevent unexpected delays and assure a timely completion.

03 | Wireframe & SEO

Overall navigation is structured through the sitemap and wireframes of all key pages. Keyword research and SEO focus are planned ahead, to guide all content that is needed for your new site.

04 | Visual Design

Visual style is determined by the overall visual brand of your business. Your brand plays a key role in this part of the process. My job is to visually convey perceptual ideas of your brand within the design.

05 | Site Development

With designs approved, it’s time to fill in the pages with your content, image selections, videos, galleries, slideshows, podcasts, and other media that will appear on your site.

06 | Testing & QA

Testing of the site is critical. Upload speed test, grammar checks, device and browser tests, functionality tests, and final changes and corrections will all be guaranteed and approved before launch.

07 | Launch

The site is tested, reviewed, and launched. Adapting to the new site takes time, and immediate changes and edits for final adjustments are inevitable. Time to prepare for continued content to keep it thriving!

08 | Site Maintenance

Websites need constant care and maintenance to stay relevant and current to your customers and to Google. Adding updated content, making changes, and fixing broken links, are all included in the maintenance of your site.

09 | Site Training

Having the know-how to add or remove your own content, set the on-page SEO, make minor fixes when needed arms you with the power to keep your site up to date.


Included On Every Site

All of the websites I design are on WordPress, using a customizable responsive theme. All websites include these essential features.

Fast Loading

Upload speed is crucial. It affects your possible audience and ranking factor.

Responsive Design

Google ranks sites based on their mobile experience; responsive sites are a must.

SEO Savvy

On-page SEO installation and configuration as the site is being designed.


Website security is a top priority overall for you and your user.

Calls to Action

Successful calls to action strategically placed through out your site.

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Frequently Asked Questions

There are two methods of payment of your site. You may make monthly payments with a signed agreement. Or you can choose the standard payment procedure outlined in each proposal. A down payment is required to reserve your new website project on my production calendar.

Contact me for any questions or needs you may have.

The duration of each project is carefully lined out in the Project Scope of my process. It can range from 2 weeks (Starter Kit Package) to 3 months, depending on how many pages and content is needed.

Yes. I use Yoast SEO on all websites I design, as well as SEO Best Practices. Your content will be optimized to ensure your website shows up when consumers search for the products and services you offer. If you review the Website Process (on this page), you will see I include an SEO keyword research and optimization phase in the process.

You are only expected to give final approval on what you love. You will have the opportunity in the design process to review and request changes. You will be able to participate in as much art direction as you like. After all, I am designing a website that reflects you and your business. Let’s make it right before moving forward.

You will own your website and all assets 100% at completion of your website project. It is my personal policy to make sure all clients have their hosting set up, own their domain, and have all logins and passwords to everything they have paid for, including their new website.

Turn Your Vision Into a Reality

A website you can be proud of is one thing. Having confidence that it is serving your business and your audience is a true feeling of success. I look forward to building that online foundation with you.

Tina Carson | TC Out Loud © 2014 – 2022